Most companies building kitchen appliances are chasing aesthetics or features. Impulse Labs is chasing energy independence.

Their flagship product—a sleek, battery-powered induction stove—just entered production. It looks great, it works fast, and it cuts installation complexity. But none of that is the reason to pay attention. The real story is this: Impulse is quietly laying the foundation for a home energy system where appliances don’t just consume power—they store it, shift it, and share it.

It’s a small product with a very big idea.

Batteries Where the Energy Happens

Most “smart home energy” solutions treat the house like one big system and the Tesla Powerwall as the brain. Impulse is taking a different approach: decentralize it. Instead of one massive battery in the garage, build smaller lithium-ion packs into the appliances that actually use the most power—starting with the stove.

This makes sense on a few levels. For one, installation is easier. You don’t need to rewire your home or trench for solar. Just replace the appliance. Second, it’s more efficient. A battery in the stove can handle peak cooking demand, store cheap off-peak power, or even push energy back into the home if needed during an outage.

Most importantly, it’s modular. Lose power? Your stove can keep the fridge running. Need backup power but can’t justify a full wall battery? Start with a stove. Add a washer. Stack resilience piece by piece.

Cooking as a Trojan Horse

The first product—a high-performance induction stove with an integrated 5 kWh battery—solves a real problem today. Electric stoves often require costly panel upgrades. Impulse’s doesn’t. The battery smooths out peak draw, charges overnight, and acts like a buffer between the appliance and the grid.

But zoom out and it’s clear this is just the start. Dishwashers. Dryers. Water heaters. Any high-draw appliance could carry its own battery, communicate with the others, and intelligently balance power usage based on pricing, availability, and need.

It’s a bottoms-up energy strategy that flips the entire home electrification model.

Why It Feels Like the Right Kind of Disruption

Impulse isn’t trying to make a statement. They’re solving for usability. They’re not asking consumers to buy a bunch of infrastructure—they’re just building smarter versions of things people already need.

That’s the brilliance. No app download. No philosophical shift. Just a better stove that also happens to be a node in a home-scale microgrid.

It’s an approach that avoids the pitfalls of centralized energy upgrades—cost, inertia, bureaucracy—by leaning into the logic of the appliance. And as heat pumps, solar panels, and EVs pile into the home, this kind of flexibility might not be optional.

A New Kind of Power Company?

Right now, Impulse is a stove company. But the roadmap is clearly much broader. Their long-term bet is that the kitchen is the gateway to the rest of the grid. And if they pull it off, they won’t just be competing with GE or LG. They’ll be redefining what it means to “go electric” at home—one appliance at a time.