Jack Dorsey doesn’t post lightly. So when the Square founder replied to a payment integration thread with a simple “soon, b,” people noticed. The post in question referenced Steak 'n Shake reportedly accepting Bitcoin again—a small but potent symbol of the slow crawl toward real-world crypto adoption.

Dorsey's reply wasn’t confirmation, but it was close. And in context—with his recent public commentary on Bitcoin UX, branding, and unit confusion—it reads more like foreshadowing than flirtation.

It’s increasingly clear: Jack wants Bitcoin to be usable. Not as an asset. Not as ideology. But as money.

“Sats” Branding Is A Problem

Jack’s been on a bit of a Bitcoin messaging campaign lately. Specifically, he’s raised an issue on the use of “sats” (short for satoshis, the smallest unit of Bitcoin). His argument is simple but sharp: “sats” are confusing. New users don’t know what they are, and the term creates a needless layer of abstraction at the exact moment someone’s trying to understand how to spend or receive Bitcoin.

It’s not about changing Bitcoin’s fundamentals—it’s about making it speak human. He’s advocated for “bits” as a cleaner alternative, or even just sticking with “bitcoin” in small decimals. It’s branding 101: when you want mass adoption, you don’t lead with your internal lingo.

This push echoes an old debate that’s found new relevance in 2025: should Bitcoin rebrand its base unit to be more intuitive? A recent BIP-177 proposal aims to ditch satoshis entirely in favor of a smaller base unit—one that makes Bitcoin more readable and spendable for everyday users. Jack’s not waiting for the outcome. He’s already testing the narrative.

Why Square Matters

Square has always been the real-world end of Jack’s crypto thesis. While Block (the parent company) has bet big on mining, hardware wallets, and Bitcoin development via Spiral, Square remains the bridge to merchants, consumers, and point-of-sale software—the boring but necessary layer that actually brings Bitcoin into people’s lives.

With the recent launch of Square Terminal Mini and an expanded push into mobile-first payments, the timing makes sense. Square is upgrading its hardware stack. Bitcoin’s UX is (slowly) getting cleaned up. And Jack seems more dialed in than he’s been in years.

The possibility of native Bitcoin support—especially if paired with a fresh approach to pricing, units, and receipt display—isn’t just plausible. It’s overdue.

Imagine walking into a small business, tapping your phone, and paying in bitcoin-denominated “bits” with the same frictionless flow you’d expect from Apple Pay. No math, no conversion rates, no weird decimals. Just Bitcoin behaving like currency.

Why This Could Matter More Than ETFs

Institutional adoption has been the headline for years. But everyday adoption—buying lunch, tipping a barista, settling a bill in Bitcoin—is what actually builds the culture.

Square could become the first widely adopted payments platform to treat Bitcoin not just as a checkbox, but as a native currency. That would send a very different signal than crypto debit cards or plug-ins. It would reframe Bitcoin from asset to utility. From thing-you-hold to thing-you-use.

And that’s where Dorsey’s real ambition lives. Not in holding BTC forever. But in living in a world where you don’t need to convert it back.

The Road Ahead

No official Square-Bitcoin announcement yet. But “soon, b” from Jack, paired with his vocal stance on UX and units, tells us the idea is not only on the roadmap—it’s actively being shaped.

Square has the tools. Bitcoin has the community. What’s been missing is the layer that makes it legible to everyone else. That’s where Jack is focused. And if he gets it right, Bitcoin payments may finally grow beyond the early adopter crowd—and start feeling like money again.